When it comes to choosing a reputable dealership to do business with -- whether you're buying a new car or scheduling auto service -- it's important to choose a local dealer you can trust. That's why Eric Paulsen, the General Manager at Rockdale Country Ford, emphasizes honest sales practices, fair prices and expert vehicle maintenance. With over two decades in the automotive industry, Eric Paulsen and his team go above and beyond to support our customers for the long haul.
Get to know our general manager, a native of Thorndale, and his business philosophy. From assisting customers through the auto financing process to caring for their trucks in the service bays, Eric has helped Rockdale Country Ford continue to be the go-to dealership for a reason. See how he instills confidence through strong leadership that values the customer experience and our place within the community.

Meet Eric Paulsen, General Manager
Local Experience & Industry Expertise
While Eric Paulsen's first "official" day as general manager was on August 7, 2025, Eric is no stranger to the automotive business, or to Rockdale Country Ford for that matter. For over two decades, Eric has worked in a dealership setting and truly loved working with customers. From pairing them with their dream car to getting to know local business owners in need of fleet vehicles, Eric has deep ties to the community and those who call it home.
Building a strong rapport with locals is something Eric values and knows matters when it comes to providing a positive car-buying experience. Trust is key when it comes to such significant investments as car ownership, and the Rockdale Country Ford team takes that seriously.
Education & Community History
Eric Paulsen is a native of the Thorndale area, calling it home since childhood. He graduated from Thorndale High School and then went on to Texas A&M University. His dream as a young man was to become a veterinarian, so he completed a Bachelor of Science in Animal Medicine. It wasn't long after that though, that Eric learned he was a natural at working with customers in a dealership.
Trusted Ford Dealer Near Me
Contact Rockdale Country Ford today to speak with our General Manager, Eric Paulsen. Whether you're a local business owner looking for a commercial Ford truck or buying your first car, let Eric and the entire team at our Ford dealership in Rockdale go above and beyond for you.
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